In July, Marcel Perrevort, was named chief sales officer, of the Reifenhäuser Group, succeeding Ulrich Reifenhäuser, who had been in this position for more than 25 years. With this decision, the family-owned machinery and plant manufacturer is consistently continuing the already initiated generational transition in its management structure.

“I am very much looking forward to my new role as CSO and the associated task of strengthening our leading position in the market. One focus will certainly be the further expansion of our international sales and service units, which will enable us to become even more customer-centric in the market,” says Perrevort.

Perrevort has held various sales and management positions within the Reifenhäuser Group for over ten years – most recently as Managing Director of Reifenhäuser Blown Film. In his new role as CSO, he is primarily responsible for the Group’s sales and service strategy and its alignment with the activities of the business units.

Ulrich Reifenhäuser says: “I have been working with Marcel Perrevort for many years now. He knows our business like the back of his hand. Knowing

that I am passing the position on to a competent person makes it very easy for me.”

Ulrich Reifenhäuser will continue his work in associations and committees within the plastics industry and will remain at the disposal of the Reifenhäuser Group as a representative and consultant with adjusted work hours.